Gartner Research

Six Steps to an Effective Content Services Strategy

Published: 21 March 2018

ID: G00348537

Analyst(s): Karen Hobert , Michael Woodbridge


Organizations often struggle to connect chaotic content environments and therefore fail to achieve their business goals. Application leaders can regain control by devising a strategy that aligns business outcomes with clear parameters for technology decision making.

Table Of Contents
  • Key Challenges



  • Step 1: Audit Your Content Systems
  • Step 2: Inventory Your Content
  • Step 3: Identify Your Use Cases
  • Step 4: Develop Guiding Principles
  • Step 5: Devise a Roadmap
  • Step 6: Plan for Operational Impacts

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