Gartner Research

Key Steps for Creating Disruptive Digital Strategies

Published: 21 March 2018

ID: G00351663

Analyst(s): Dale Kutnick , Lars Van Dam


The "digerati" have successfully disrupted numerous industries, and they are continuing to target others. Gartner's Disruption Design Model equips CIOs with a method to create integrated, combinatorial strategies for disrupting competition and driving scale.

Table Of Contents


  • Step 1: Assess Current Market Position and Engage the CEO to Initiate Disruption or to Capitalize on Secondary Effects
    • Quantitative Analysis
    • Apply Design Thinking
  • Step 2: Apply Gartner's Willful Intent and Disruption Design Models
    • Model Comments and Examples
    • Different Markets, Different Experience Elements
  • Step 3: Highlight the Significance of Disruptive, Combinatorial Strategies for Customers Through Architected Business Moments
    • Cross-Functional Collaboration Is Key to Creating Disruptive Customer Experiences
    • Apply Design Thinking to Determine What, Who and How to Disrupt


Gartner Recommended Reading

©2021 Gartner, Inc. and/or its affiliates. All rights reserved. Gartner is a registered trademark of Gartner, Inc. and its affiliates. This publication may not be reproduced or distributed in any form without Gartner’s prior written permission. It consists of the opinions of Gartner’s research organization, which should not be construed as statements of fact. While the information contained in this publication has been obtained from sources believed to be reliable, Gartner disclaims all warranties as to the accuracy, completeness or adequacy of such information. Although Gartner research may address legal and financial issues, Gartner does not provide legal or investment advice and its research should not be construed or used as such. Your access and use of this publication are governed by Gartner’s Usage Policy. Gartner prides itself on its reputation for independence and objectivity. Its research is produced independently by its research organization without input or influence from any third party. For further information, see Guiding Principles on Independence and Objectivity.

Already have a Gartner Account?

Purchase this Document

To purchase this document, you will need to register or sign in above

Become a client

Learn how to access this content as a Gartner client.