Gartner Research

Key Steps for Creating Disruptive Digital Strategies

Published: 21 March 2018

ID: G00351663

Analyst(s): Dale Kutnick , Lars Van Dam

Summary

The "digerati" have successfully disrupted numerous industries, and they are continuing to target others. Gartner's Disruption Design Model equips CIOs with a method to create integrated, combinatorial strategies for disrupting competition and driving scale.

Table Of Contents

Analysis

  • Step 1: Assess Current Market Position and Engage the CEO to Initiate Disruption or to Capitalize on Secondary Effects
    • Quantitative Analysis
    • Apply Design Thinking
  • Step 2: Apply Gartner's Willful Intent and Disruption Design Models
    • Model Comments and Examples
    • Different Markets, Different Experience Elements
  • Step 3: Highlight the Significance of Disruptive, Combinatorial Strategies for Customers Through Architected Business Moments
    • Cross-Functional Collaboration Is Key to Creating Disruptive Customer Experiences
    • Apply Design Thinking to Determine What, Who and How to Disrupt

Summary

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