Gartner Research

Market Insight: Autonomous Driving Creates Opportunities for AI-Enabled Personal Technologies

Published: 26 March 2018

ID: G00342273

Analyst(s): Werner Goertz , Jonathan Davenport


The evolution of autonomous driving will create new opportunities for driver engagement. Technology product management leaders must plan compelling future AI-enabled, multimodal products.

Table Of Contents


  • The Car Evolves Into a Personalized Living Space
  • Three Phases of Autonomous Drive Rollout Require a Mix of UI Modes and Interfaces
    • Phase 1: Manual Interactive Modes Are Suboptimal, but Remain Necessary
    • Phase 2: Previous Driver Distraction Turns to Driver Attraction
    • Phase 3: Multidisplay Experiences Provide the Canvas for Content Delivery

Background and Context

  • Autonomous Driving Is Gaining Traction and Integrating Personal Technologies

The Impact


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