Gartner Research

Gartner Magic Quadrant for Content Marketing Platforms


Marketing leaders must boost the scale, relevance and return on content marketing investments. To meet these needs, content marketing platform vendors are merging editorial planning, content sourcing and analysis capabilities. Use this research to find a CMP that drives efficiency and results.

Published: 27 March 2018

ID: G00343824

Analyst(s): Kirsten Newbold-Knipp , Christopher Ross , Stephen Wellman

Table Of Contents

Market Definition/Description

Magic Quadrant

  • Vendor Strengths and Cautions
    • Contently
    • Kapost
    • NewsCred
    • Percolate
    • ScribbleLive
    • Skyword
    • Spredfast
    • Sprinklr
  • Vendors Added and Dropped
    • Added
    • Dropped

Inclusion and Exclusion Criteria

  • Revenue and New Customers
  • Required Capabilities
  • Optional Capabilities
  • Notable Mentions
    • Curata
    • DivvyHQ
    • Mintent
    • Oracle Content Marketing

Evaluation Criteria

  • Ability to Execute
  • Completeness of Vision
  • Quadrant Descriptions
    • Leaders
    • Challengers
    • Visionaries
    • Niche Players


Market Overview

  • Customer Demands Drive a Fervent Content Marketing Focus
  • CMP Penetration and Future Adoption

Gartner Recommended Reading

  • Ability to Execute
  • Completeness of Vision

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