Gartner Research

Vendor Rating: Google

Published: 27 March 2018

ID: G00327541

Analyst(s): Pamela Wheelwright, Tom Austin, Donald Feinberg , Alexander Linden , Sid Nag , Jeffrey Mann , David Smith , Brian Blau , Mark Hung, Roberta Cozza , David Yockelson , Lydia Leong , Steve Riley , Andrew Frank , Chirag Dekate , Yefim Natis


Google has responded to changes in its core advertising businesses and invested in its enterprise-focused offerings, while delivering valuable new services, such as deep machine learning. CIOs and IT leaders should expect Google to continue on this path.

Table Of Contents

Overall Rating

  • Overall Rating: Positive

Detailed Rating

  • Product/Service: Strong
    • Google Uses Advanced Technology Initiatives to Fuel Its Future Platforms, Products and Services
  • Support/Account Management: Variable
    • Sales/Distribution
  • Pricing Structure: Strong
  • Technology/Methodology: Strong
  • Strategy: Positive
  • Corporate Viability: Strong
    • Financial: Positive

Additional Analyst Insights

  • G Suite
  • Google Cloud Platform
  • GCP Database Platform as a Service
  • Cloud Networking
  • Security
  • Devices
    • Chrome OS
    • Chromecast
    • Google Home
    • Google Pixel
  • Google Advertising and Search
  • Google Marketing Tool and Analytics 360
  • Android
  • Internet of Things
  • YouTube
  • Immersive Computing — AR and VR
  • Artificial Intelligence and Machine Learning
  • Google and the Web

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