Leaders Across the Organization: Compose the From/To/Because Story to Convey a Behavior Change Journey
Published: 29 March 2018
As uncertainty abounds about the future, leaders across functions should influence their organization to change by scripting the change journey — the starting point, the destination, the reason for the change and the initial first steps.
Table Of Contents
- Start by Defining the "Bookends" — The "From"
- Finish Defining the "Bookends" — The "To"
- The Challenge of Change
- Identify the Reason for Change — The "Because"
- Find the Path With First Steps
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