Gartner Research

Leaders Across the Organization: Compose the From/To/Because Story to Convey a Behavior Change Journey

Published: 29 March 2018

ID: G00355997

Analyst(s): Christie Struckman , Elise Olding


As uncertainty abounds about the future, leaders across functions should influence their organization to change by scripting the change journey — the starting point, the destination, the reason for the change and the initial first steps.

Table Of Contents


  • Start by Defining the "Bookends" — The "From"
  • Finish Defining the "Bookends" — The "To"
  • The Challenge of Change
  • Identify the Reason for Change — The "Because"
  • Find the Path With First Steps

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