Gartner Research

Leading the Next-Generation Workforce: A Marketing Perspective

Published: 30 March 2018

ID: G00355470

Analyst(s): Catherine Watts


Amid complexity and constant change, marketing leaders must evolve the composition, capabilities and habits of their teams. To lead the next-generation workforce, adopt an agile and collaborative leadership approach, prepare for continuous transformation, and innovate talent planning strategies.

Table Of Contents


  • An Agile and Collaborative Leadership Approach
    • Embrace an Enterprise Leadership Approach
    • Organize for Workforce Agility
  • Continuous Workforce Transformation
    • Upgrade Workforce Readiness and Engagement
    • Monitor Emerging Workforce Trends
  • Innovative Talent Sourcing and Development Plans

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