Gartner Research

A Guide to CMO Spend and Strategy Survey Research

Published: 27 March 2018

ID: G00349003

Analyst(s): Ewan McIntyre , Anna Maria Virzi

Summary

Marketing leaders need resources to modernize their marketing organizations. Gartner's 2017 CMO Spend and Strategy surveys reveal how marketing leaders manage when reality interferes with objectives.

Table Of Contents

Analysis

Research Highlights

  • How Much Do Companies Spend on Marketing and Where Is That Money Going?
  • Who Are the Winners and Losers in the CMO's Budget?
  • How Do Priorities of Marketing Leaders Differ Depending on the Scope of Their Role?
  • What Is the Marketing Budget Outlook for 2018?
  • How Can CMOs Achieve Their Strategic Priorities?
  • What to Do Next

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