Gartner Research

Tech Go-to-Market: The Quest for Enterprise Agility Creates Opportunities, and Challenges, for TSPs

Published: 28 March 2018

ID: G00350724

Analyst(s): Hank Barnes


As organizations seek to improve enterprise agility, they are more willing to consider technology purchases that arise on the fly, outside of their established plans. Technology business unit leaders must enable their teams to navigate and influence these constantly shifting priorities.

Table Of Contents


  • The End of BANT Accelerates
  • Enterprises Fall Into Three Buying Groups That Indicate Appetite for Projects
  • Competing Priorities Means Not All Buying Efforts Complete
  • The Quest for Agility May Be Slowing Enterprises Down

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