Gartner Research

Tech Go-to-Market: Business Leaders Invest in Product Management to Scale the Business

Published: 28 March 2018

ID: G00350776

Analyst(s): Lars Van Dam , Eric Trenk , Marcus Blosch


New offerings have high failure rates, with most attributed to requirements that do not align to market or customer needs. Technology business unit leaders need to invest in product management resources, skills and methodology to drive sustainable growth.

Table Of Contents



  • Step 1 — Align Executive Leaders on the Goals of the Role; Establish Objectives, Scope and Success Metrics for Product Management
  • Step 2 — Cultivate a Strong Bond Between Product Management and Engineering Leadership to Accelerate the Transformation
  • Step 3 — Apply a Cultural Change Model for a Successful Transformation to a CX-Driven Organization


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