Consumers are using smartphone apps to bring a more tailored selection of connected features to their existing vehicles. Technology product marketing leaders of car-centric apps and solutions should take a personalized approach by targeting the driver, not the vehicle.
- Successful Providers Put Safety First
- Time and Money Savings Is the Hook
- Tailor Your Content Around Emotional Triggers
- Optimize Your App Store Product Pages Often
- Synchronizing Partnerships for Multichannel Impact
Vendors to Watch
- Toyota Europe
- MileIQ/Mobile Data Labs
- Verizon Telematics
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