Gartner Research

Market Trends: Reaching Connected Car Drivers Requires a Customer-First Marketing Strategy

Published: 29 March 2018

ID: G00353283

Analyst(s): Carrie Cowan


Consumers are using smartphone apps to bring a more tailored selection of connected features to their existing vehicles. Technology product marketing leaders of car-centric apps and solutions should take a personalized approach by targeting the driver, not the vehicle.

Table Of Contents


Market Trend

  • Successful Providers Put Safety First
  • Time and Money Savings Is the Hook
  • Tailor Your Content Around Emotional Triggers
  • Optimize Your App Store Product Pages Often
  • Synchronizing Partnerships for Multichannel Impact

Vendors to Watch

  • Toyota Europe
  • GasBuddy
  • MileIQ/Mobile Data Labs
  • Verizon Telematics

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