Gartner Research

Driving Digital Business Transformation for Industry Leadership: A Marketing Perspective

Published: 30 March 2018

ID: G00355475

Analyst(s): Lara Ponomareff


For some, digital business is an existential imperative; for others, it is the era in which future business success will be realized or lost. Marketing leaders must support their enterprise's strategy by enabling it to build a business model that capitalizes on digital business opportunities.

Table Of Contents


  • Know the Fundamentals of Digital Business
  • Every Function Plays a Role in Digital Business Transformation
  • Transformation Is an Ongoing Process That Has Already Begun
  • Four Steps for Facilitating a Digital Business Response
  • Bottom Line

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