Gartner Research

Take Three Actions Before Issuing an RFP to Optimize Your Content Services Implementation

Published: 03 April 2018

ID: G00352966

Analyst(s): Michael Woodbridge


Content services projects are complex and carry significant risk of failure, often caused by focusing too much on product selection and too little on implementation planning. Before launching procurement activities, application leaders must take three critical steps for implementation success.

Table Of Contents
  • Key Challenges



  • Step 1. Define the Implementation Scope to Assess Organizational Capabilities
  • Step 2. Assess the Project Risk Profile to Understand and Define Partnership Risk Mitigations
  • Step 3. Select a Partnership Approach Suitable for the Project Risk Profile to Avoid Partnering Mistakes
    • Independent Traveler: Select a Product Then Deliver In-House
    • Package Holiday: Select a Product and Related Implementation Services From Product Vendor
    • Destination First: Select a Product Then Separately Select Implementation Services
    • Travel Advisor: Select an Entire Solution

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