Gartner Research

Supply Chain Drives Achievement of Perfect New Product Launches

Published: 04 April 2018

ID: G00343639

Analyst(s): Janet Suleski

Summary

CSCOs struggling with new product introductions have an opportunity to extend the discussion to defining perfect product launches, similar to the work done to define perfect orders. Here we provide insight on the first steps to defining and achieving perfect product launches.

Table Of Contents
  • Key Challenges

Introduction

Analysis

  • Determine What Constitutes a Perfect Product Launch
  • Take Inventory of Existing PPL Strategies
  • Lead the Effort to Create One PPL Definition for the Company
    • Step 1: Evaluate
    • Step 2: Design
    • Step 3: Align
    • Step 4: Pilot
    • Step 5: Govern

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