Gartner Research

SWOT: Salesforce Customer Success Platform, CRM Market, Worldwide

Published: 05 April 2018

ID: G00353561

Analyst(s): Julian Poulter , Theodore Travis , Penny Gillespie


Salesforce's Customer Success Platform is the clear leader in the CRM application software market. Technology business unit leaders within the CRM market need to focus their product development and marketing efforts to partner and/or compete with Salesforce's broad swath of CRM functionality.

Table Of Contents


  • SWOT Analysis
    • CRM Market
    • Salesforce's CRM Customer Success Platform
    • Salesforce's Vision
    • Strengths
    • Weaknesses
    • Opportunities
    • Threats
  • Recommendations for Partners and/or Competitors
    • Partners and ISVs
    • Competitors
  • Implication for Company Being Profiled
  • Company Overview
    • History
    • Future
  • Methodology

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