Gartner Research

Market Insight: Navigating a Declining Mobile App Market

Published: 10 April 2018

ID: G00350441

Analyst(s): Stephanie Baghdassarian


Consumer spending on mobile apps has peaked and is now on a downward trajectory. Technology product marketing leaders in charge of mobile apps need to be more creative to generate user spending, as consumers become blasé and turn to other smarter interfaces.

Table Of Contents


  • Market Maturity Comes With a Decline in Spending on Mobile Apps
  • China's Increase in Mobile App Spending Is Fueled by an Increase in Paying Users
  • The Ideal Target Is a 35-Year-Old Dad With a Full-Time, High-Paying Job
    • Android Smartphones Should Not Be Considered a Lesser Opportunity for Mobile App Spending
    • Kids Are Driving Their Parents' Mobile App Spend Until They Use Their Own Smartphones

Background and Context

The Impact


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