Health monitoring features dominate consumer thinking about wearable devices. Technology product management leaders at wearable device providers must shift their focus from fitness to healthcare to win consumers in 2018.
- Social Media Analysis Shows Users Are Conversing About More Complex Health Topics
- Overall Shift Toward Heart Rate Monitoring
- The Customer Is Becoming More Critical of Inaccurate Step Counting and, at the Same Time, More Interested in Heart Rate Monitoring
- Growing Interest in Sleep and Psychological Monitoring
- Psychological Monitoring Shows Biggest Rise in Conversation Share
- Emerging Importance of Customer Reviews
- Keywords Indicate That Users Are Now Extensively Turning to Reviews When Buying Wearables
- Add Social Influencing Application Software
- The U.S. and U.K. Lead in Social Media Conversational Buzz
- The U.S. and U.K. Recorded a 43.1% and 14.7% Share of Voice Across Healthcare Wearable Conversations, Leading All Countries
- Trackers Are Being Replaced by Smartwatches
- Apple Watch Is Leading the Way
- If Social Media Conversations Are Not Reflective of the Silent Majority, Then These Trends Could Be Wrong
Vendors to Watch
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