Gartner Research

Market Trends: Social Analytics Show Consumers Want More Health Features From Their Wearables

Published: 10 April 2018

ID: G00351042

Analyst(s): Alan Antin


Health monitoring features dominate consumer thinking about wearable devices. Technology product management leaders at wearable device providers must shift their focus from fitness to healthcare to win consumers in 2018.

Table Of Contents


Market Trend

  • Social Media Analysis Shows Users Are Conversing About More Complex Health Topics
  • Overall Shift Toward Heart Rate Monitoring
    • The Customer Is Becoming More Critical of Inaccurate Step Counting and, at the Same Time, More Interested in Heart Rate Monitoring
  • Growing Interest in Sleep and Psychological Monitoring
    • Psychological Monitoring Shows Biggest Rise in Conversation Share
  • Emerging Importance of Customer Reviews
    • Keywords Indicate That Users Are Now Extensively Turning to Reviews When Buying Wearables
    • Add Social Influencing Application Software
  • The U.S. and U.K. Lead in Social Media Conversational Buzz
    • The U.S. and U.K. Recorded a 43.1% and 14.7% Share of Voice Across Healthcare Wearable Conversations, Leading All Countries
  • Trackers Are Being Replaced by Smartwatches
    • Apple Watch Is Leading the Way

Contrarian View

  • If Social Media Conversations Are Not Reflective of the Silent Majority, Then These Trends Could Be Wrong

Vendors to Watch

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