Gartner Research

How to Select the Best Platform Business Model

Published: 11 April 2018

ID: G00297284

Analyst(s): Hung LeHong , Kristin Moyer


Platform business models made popular by digital-only companies and startups are a potential direction for many types of enterprises. This research guides CIOs through the variations of platform business model styles to help select the best models.

Table Of Contents


  • Introduction
  • Platform Business Model Styles Are Quite Varied
    • A Short Summary Description of Each Dimension
  • Choosing the Platform Business Model for Your Enterprise
    • Decision 1: Enhance the Business Ecosystem or Disrupt It?
    • Decision 2: How Open Will the Platform Business Be?
  • How to Expand Over Time

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