Gartner Research

No More Box Hugging: Network Vendors Must Drive NetOps Innovation to Remain Relevant

Published: 09 April 2018

ID: G00351833

Analyst(s): Sanjit Ganguli , Andrew Lerner , Joe Skorupa


NetOps innovation is being driven by large network operators, not established network vendors. To remain relevant to enterprise buyers, technology business unit leaders at networking vendors must refocus product and service innovation on network operations.

Table Of Contents
  • Impact


Impacts and Recommendations

  • "Good-Enough" Products Force Networking Companies to Differentiate Outside of Their Basic Product Offering
  • Recommendations
    • Reprioritize Product/Service Development Investments
    • Lead Marketing With Messaging Around Agility, Zero-Touch Configuration, Improved Availability via Self-Healing Capabilities and Opex Savings
    • Transform Your Sales Approach and Compensation From a Boxes/Features Orientation to a Customer-Benefits Approach

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