Gartner Research

New Market Insights Skills Profile: The Data Integrator

Published: 05 April 2018

ID: G00700659

Analyst(s): Market Insights and Analytics Research Team

Summary

To effectively integrate attitudinal and behavioral data to create impactful insights, heads of marketing insights must equip their teams with skills from three new MI profiles – the Self-Starter, the Networker, and the Connector.

Table Of Contents

The Integration Skillset

Self-Starter

Networker

Connector

Obtaining the Necessary Integration Skills

Informal Skill Development

External Learning Opportunities

Hiring

Conclusion

Recommended by the Authors

About This Research

Footnotes

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