Gartner Research

2018 CEO Survey: CIOs Should Work With CFOs to Craft a Digital P&L

Published: 11 April 2018

ID: G00350713

Analyst(s): Cesar Lozada , Sanil Solanki


The 2018 CEO and Business Executive Survey shows a growing number of CFOs recognizing "digital revenue" as a separate category. CIOs must ensure all costs incurred to create and maintain digital products and services are matched against this revenue, thus creating a separate "digital P&L."

Table Of Contents
  • Impacts


Impacts and Recommendations

  • Sixty-Three Percent of CFOs Now Recognize "Digital Revenue" as a Separate Category
  • CFOs Preferred "Speed" (62%) Over "Cost" (38%) When Asked to Choose the Focus of the IT Department
  • CFOs Favored Making Many "Small Bets" (62%) Over a Few "Big Bets" (38%) When Approaching Digital Business Investments
  • Conclusion

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