Gartner Research

Use Gartner's Maturity Model to Prove the Case for WCM in Your Digital Business Strategy

Published: 13 April 2018

ID: G00319659

Analyst(s): Guneet Bharaj , Irina Guseva , Mick MacComascaigh


Digitalization is driving the role of web content management to a mission-critical level. Yet application leaders supporting customer experience continue to face difficulties in exacting the required potential from their investment in acquired WCM software. This research helps bridge that gap.

Table Of Contents


  • Overview of Maturity Levels or Phases
  • Level Descriptions
    • Level 1: Unaware
    • Level 2: Opportunistic
    • Level 3: Standards
    • Level 4: Enterprise
    • Level 5: Transformative

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