Gartner Research

Research Roundup: Building and Marketing Cloud-Based Offerings — 1Q18

Published: 13 April 2018

ID: G00355669

Analyst(s): Sid Nag , Gregor Petri


The cloud market continues to be one of the fastest-developing sectors of the information industry, causing providers to constantly evolve the way they build and market cloud-based offerings. This document serves as a guide to relevant Gartner research concerning this segment published during 1Q18.

Table Of Contents


Research Highlights

  • Cloud Go-to-Market: How Are the Leading Product, Channel, Pricing and Marketing Strategies for Cloud-Based Offerings Evolving?
  • Cloud Market: How Are the Market and Growth Opportunities for Cloud-Based Offerings Evolving?
  • Cloud Competitors: How Are Competitive Cloud-Based Offerings and Strategies Evolving?
  • Cloud Customers: How Are Customer Requirements, Behaviors and Mindsets for Cloud-Based Offerings Evolving?
  • Cloud Technologies: How Are Core and Enabling Technologies for Cloud-Based Offerings Evolving?
  • Cloud Technologies: Relevant Notes Published by Gartner for Technology Professionals Research

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