Gartner Research

Tech Go-to-Market Toolkit: Evaluate Your Channels' Performance and Potential Before Allocating Partner Program Resources

Published: 13 April 2018

ID: G00351641

Analyst(s): Mark Paine


TSPs selling through indirect channels need to regularly assess partners to optimize allocation of program resources. Technology business unit leaders should use this Toolkit to objectively select or deselect partners for resource investment to improve channel sales performance.

Table Of Contents

When to Use

  • Who Should Use the Toolkit and When?
  • Why Use This Toolkit?
  • How to Use This Toolkit

Downloadable Attachments

  • Actions After Evaluating Partners

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