Gartner Research

Digital Commerce Primer for 2018

Published: 19 April 2018

ID: G00354472

Analyst(s): Jennifer Polk , Ewan McIntyre


Marketing leaders' most mission-critical priority is revenue growth. Digital commerce offers a way to reach that objective. Our 2018 research helps marketing leaders benchmark performance, and orient strategies, resources and technologies to deliver digital commerce revenue growth.

Table Of Contents



  • Top Challenges and How Gartner Can Help
    • How do I deliver relevant digital commerce strategies?
    • How do I benchmark my brand's performance on digital commerce platforms?
    • How do I align marketing to maximize digital commerce results?
    • How do I use technology to execute digital commerce strategy and innovation?

Related Priorities

  • Suggested First Steps
  • Essential Reading

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