Gartner Research

Increase Customer Experience Agility and Innovation With a Headless Commerce Architecture

Published: 16 April 2018

ID: G00343169

Analyst(s): Brad Dayley , Jeffery Skowron


Organizations face increasing pressure to enable innovative customer experiences. An API-based "headless" architecture offers increased flexibility via its decoupled UI approach. Technical professionals responsible for digital commerce should use this analysis to evaluate headless options.

Table Of Contents
  • APIs Power Headless Commerce
    • Key Commerce Service Integrations
  • Six Use Cases for Headless Commerce
    • Integrating With a WCM or DXP
    • Integrating With a Purpose-Built Mobile App
    • Integrating With Commerce Marketplaces
    • Adding Commerce to an Existing Nontransactional Site
    • Enabling IoT Commerce
    • Integrating With Social Media Platforms
  • Determine Your Readiness for Headless Commerce
    • Determine Your UI Requirements
    • Assess Your Related Skills
    • Evaluate Your Commerce Application's Capabilities
  • Strengths
  • Weaknesses


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