Gartner Research

Customer Experience Design and Execution Primer for 2018

Published: 19 April 2018

ID: G00354470

Analyst(s): Simon Yates , Augie Ray , Jane-Anne Mennella

Summary

Customer experience leaders must have strong command of customer insight, CX best practices and tools, and project development, evaluation and approval processes. Our research will help to improve the design and execution of CX initiatives that drive success for customers and brands.

Table Of Contents

Scope

Analysis

  • Top Challenges and How Gartner Can Help
    • How do I best understand my customers' needs, expectations and perceptions?
    • What processes and methodologies do I need to develop, design and execute a powerful customer experience?
    • How do I plan for, prioritize and execute successful CX projects?

Related Priorities

  • Suggested First Steps
  • Essential Reading

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