Gartner Research

L2 Digital Insight: Specialty Retail — Promoted Posts on Facebook

Published: 28 July 2016

ID: G00360603

Analyst(s): L2 Retail Team

Summary

With user interactions on Facebook declining for brands, promoting posts is a clear strategy to increase social media engagement. Despite the benefits, a majority of specialty retail brands are missing out on the opportunity, with only 10% of posts observed being promoted.

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