Gartner Research

Three Ways the GDPR Will Affect Your Access to CRM Customer Data

Published: 17 April 2018

ID: G00356456

Analyst(s): Ilona Hansen , Jenny Sussin , Bart Willemsen


The volume of customer data in CRM systems has surged, thanks to the ever-increasing number of interaction endpoints. Application leaders now must prepare for the access limitations the GDPR will impose with proactive measures to process and safeguard customer data across disparate systems.

Table Of Contents
  • Impacts


Impacts and Recommendations

  • The GDPR Implies a Need for the Ability to Locate Customer Data
  • The Privacy by Design Concept Dictates That Proactive and Preventative Measures Be in Place for Processing Personal Data
  • Safeguarding Customers' Personal Data Requires Informed and Trained Staff to Comply With Privacy Protection Provisions

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