Gartner Research

2018 CEO Survey: Brazil Leaders Need to Clarify Their Digital Business Course

Published: 17 April 2018

ID: G00355344

Analyst(s): Cassio Dreyfuss

Summary

After several years of lukewarm development, and three years of severe political and economic crises, Brazil CEOs fail to display a consistent commitment to digital business and global competitiveness. CIOs must help them draw a clear digital scenario and take a new strategic stance.

Table Of Contents

Analysis

  • Survey Limitations
  • The Brazil Scenario
  • Data Insights
    • Performance Is a Relative Measure
    • Brazil CEOs Are Ready for Action
    • What Does "Digital Business" Look Like to Brazilian Leaders?
    • Driving Growth in a Difficult Business Environment
    • At the End of the Day, the Right People Are the Key to Success
  • How Can the CIO Play a Decisive Role?

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