Gartner Research

How to Shortlist WCM Vendors for Your Digital Business Strategy

Published: 18 April 2018

ID: G00338672

Analyst(s): Jim Murphy, Mick MacComascaigh, Irina Guseva

Summary

Organizations should consider web content management vendor selections in the context of their overall digital business strategy. Application leaders in charge of WCM should use this eight-step framework to optimize selection process and improve the quality and fit of the WCM vendor shortlist.

Table Of Contents
  • Key Challenges

Introduction

Analysis

  • Gartner's Eight-Step Framework for Shortlisting WCM Vendors
    • Step 1: Catalog Organizational Objectives
    • Step 2: Translate Organizational Objectives Into Specific Outcomes and Metrics
    • Step 3: Categorize Outcomes and Metrics Into Related Groups or Subsets
    • Step 4: Link the Metric Groups to Components in a Solution Vision
    • Step 5: Determine the Most Appropriate Solution Architecture to Support Your Vision
    • Step 6: Match This Architecture to the Vendor Type
    • Step 7: Highlight the Top Five Priorities That Will Influence Your Choice of Solution
    • Step 8: Identify Vendors That Can Support Your Priorities and Architectural Needs

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