Gartner Research

How to Shortlist WCM Vendors for Your Digital Business Strategy

Published: 18 April 2018

ID: G00338672

Analyst(s): Jim Murphy , Mick MacComascaigh , Irina Guseva


Organizations should consider web content management vendor selections in the context of their overall digital business strategy. Application leaders in charge of WCM should use this eight-step framework to optimize selection process and improve the quality and fit of the WCM vendor shortlist.

Table Of Contents
  • Key Challenges



  • Gartner's Eight-Step Framework for Shortlisting WCM Vendors
    • Step 1: Catalog Organizational Objectives
    • Step 2: Translate Organizational Objectives Into Specific Outcomes and Metrics
    • Step 3: Categorize Outcomes and Metrics Into Related Groups or Subsets
    • Step 4: Link the Metric Groups to Components in a Solution Vision
    • Step 5: Determine the Most Appropriate Solution Architecture to Support Your Vision
    • Step 6: Match This Architecture to the Vendor Type
    • Step 7: Highlight the Top Five Priorities That Will Influence Your Choice of Solution
    • Step 8: Identify Vendors That Can Support Your Priorities and Architectural Needs

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