Gartner Research

Leading and Managing Market Insights Primer for 2018

Published: 19 April 2018

ID: G00354624

Analyst(s): David Beckoff

Summary

As market insights drives decision making in a more digital and data-intensive business environment, the function must evolve. To demonstrate value, market insights leaders must realign operating models for faster, more integrative, innovative and consultative support while maintaining efficiency.

Table Of Contents

Scope

Analysis

  • Top Challenges and How Gartner Can Help
    • What are the attributes of a world-class market insights function?
    • How do I generate must-have insights in the business today?
    • How do I measure and maximize the impact of insights?

Related Priorities

  • Suggested First Steps
  • Essential Reading
  • Tools and Toolkits

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