Gartner Research

L2 Digital Insight: OTC Healthcare U.S. — Amazon Performance

Published: 20 September 2017

ID: G00360584

Analyst(s): L2 Consumer Packaged Goods Team


Apart from personal care, OTC index brands have been hesitant to invest in digital initiatives. Online sales accounted for 61% of the growth in the sector between May 2016 and April 2017. That suggests a change in consumer behavior and a demand for more robust e-commerce strategies.

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