Gartner Research

L2 Digital Insight: Financial Services U.S.: App Store Optimization

Published: 15 September 2017

ID: G00360405

Analyst(s): L2 Financial Services Team

Summary

The success of mobile-first financial technology upstarts depends on app downloads. Gaining visibility in the App Store finance category is paramount. As brands increase their use of Apple search ads to promote offerings, App Store optimization will challenge discoverability of legacy brand apps.

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