Gartner Research

L2 Digital Insight: Department Stores — Content and Guided Selling

Published: 18 October 2016

ID: G00360395

Analyst(s): L2 Retail Team

Summary

To compete with Amazon, retailers and brands must invest in content and product pages that capture and inspire consumers. Recognizing this, three-quarters of index brands offer some form of guided selling on their sites. But the visibility of these tools — and whether they are shoppable — varies.

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