Gartner Research

L2 Digital Insight: Luxury Hotels — Google Hotel Finder vs. OTAs

Published: 04 January 2018

ID: G00360579

Analyst(s): L2 Hospitality Team

Summary

For years, hotel brands have maintained an uneasy pact with online travel agencies. This codependent relationship, however, is about to be challenged. The growing influence of Google Hotel Finder forces brands to shift budgets in order to address the new balance of power.

©2019 Gartner, Inc. and/or its affiliates. All rights reserved. Gartner is a registered trademark of Gartner, Inc. and its affiliates. This publication may not be reproduced or distributed in any form without Gartner’s prior written permission. It consists of the opinions of Gartner’s research organization, which should not be construed as statements of fact. While the information contained in this publication has been obtained from sources believed to be reliable, Gartner disclaims all warranties as to the accuracy, completeness or adequacy of such information. Although Gartner research may address legal and financial issues, Gartner does not provide legal or investment advice and its research should not be construed or used as such. Your access and use of this publication are governed by Gartner’s Usage Policy. Gartner prides itself on its reputation for independence and objectivity. Its research is produced independently by its research organization without input or influence from any third party. For further information, see Guiding Principles on Independence and Objectivity.

Already have a Gartner Account?

Become a client