Gartner Research

A 3-Step Interview Guide for Hiring Strategically Important Marketing Talent

Published: 20 April 2018

ID: G00335573

Analyst(s): Lizzy Foo Kune


Understanding the capabilities and skills critical for creating a high-performing marketing organization is essential in making the best hiring decisions. Marketing leaders should identify competencies specific to the roles for which they are hiring and standardize their assessment approaches.

Table Of Contents
  • Key Challenges



  • Step No. 1: Identify the Skills, Knowledge and Competencies Necessary for the Marketing Role
    • Prioritize Competency Requirements
    • Prioritize Knowledge and Skills Requirements
    • Use Proficiency Levels to Make Competencies Specific to the Employee Level
  • Step No. 2: Prepare For and Conduct the Interview
    • Types of Interview Questions
    • Use the CAR Framework to Create an Interview Plan
  • Step No. 3: Use an Interview Template to Standardize How You Assess, Evaluate and Compare Candidates

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