Gartner Research

L2 Amazon Intelligence: Fashion Media and Deals

Published: 15 June 2017

ID: G00360374

Analyst(s): L2 Intelligence Team

Summary

Many fashion brands hope to drive growth on Amazon by investing in media, but its offerings are priced with little — if any — transparency around ROI. The L2 Amazon IQ product is a data-driven methodology that benchmarks the efficacy of the media and promotional opportunities available on Amazon.

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