Gartner Research

L2 Amazon Intelligence: Prime Assortment

Published: 24 April 2017

ID: G00360375

Analyst(s): L2 Intelligence Team

Summary

Amazon Prime's fulfillment services are changing how consumers shop for everyday items, encouraging subscription-based shopping across a wide range of CPG categories. By tailoring their distribution strategies to focus on Prime members, brands can boost their visibility and win customer loyalty.

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