Gartner Research

L2 Digital Insight: Mobile Operators — European Site Optimization vs. Electronics Retailers

Published: 07 September 2017

ID: G00360580

Analyst(s): L2 Consumer Electronics Team

Summary

As European mobile operators invest in digital services, basic investments in e-commerce lag behind electronics retailers. Successful operators must align their e-commerce experiences with best-in-class standards including improved ratings and reviews on product pages and robust fulfillment options.

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