Gartner Research

L2 Digital IQ Index: FMCG France

Published: 14 June 2017

ID: G00360622

Analyst(s): L2 Consumer Packaged Goods Team

Summary

Due to glaring deficits in major hypermarkets, Amazon France and Cdiscount have won a disproportionate share of fast-moving consumer goods e-commerce, generating 12 times the traffic of Carrefour and Auchan combined. Brands must carefully consider e-tailer partners and scale up digital performance.

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