Gartner Research

L2 Digital Insight: OTC Healthcare — Site and E-Commerce Optimization

Published: 29 March 2017

ID: G00360585

Analyst(s): L2 Consumer Packaged Goods Team

Summary

As OTC brands continue to boost their digital presence, brand site optimization is set to become an even more crucial component of OTC marketing strategies. In a shifting market, targeted brand site investments will help brands capitalize on e-commerce growth.

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