Gartner Research

Market Insight: PC Prices in 2018 and Beyond — How Vendors Can Increase Revenue in a Declining Market

Published: 19 April 2018

ID: G00355567

Analyst(s): Andrew Neff , Meike Escherich


Despite declining shipments, PC revenue is expected to rise through to 2022. Technology product management leaders at device manufacturers need to offset diminishing demand and cost increases via pricing and supply chain scale, while driving a portfolio mix shift to higher margin devices.

Table Of Contents


  • 2017: Volume Growth Went Down, Spending Went Up
  • 2018: Which Factors Will Impact Prices?
    • Markets
    • Users
    • Competition

Background and Context

The Impact


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