Gartner Research

L2 Digital IQ Index: U.K. — FMCG 2017

Published: 10 May 2017

ID: G00360623

Analyst(s): L2 Consumer Packaged Goods Team

Summary

The U.K. is one of the biggest spenders on fast-moving consumer goods in Europe, but declining brand loyalty, emerging competition from niche competitors and price wars have forced brands to look for new growth channels. Plus many brands have neglected to make more holistic digital investments.

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