Gartner Research

L2 Amazon Intelligence: Gray Market

Published: 26 September 2017

ID: G00360365

Analyst(s): L2 Intelligence Team

Summary

Brands that resisted partnering with Amazon unintentionally created a vacuum for unauthorized third‑party sellers to distribute branded merchandise on its marketplace. Here is a framework to evaluate Amazon gray market risk by product category using six accessories categories as case studies.

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