Gartner Research

L2 Digital Performance Insight: Auto — U.S. Dealership Integration

Published: 12 October 2017

ID: G00360663

Analyst(s): L2 Auto Team

Summary

The U.S. auto market is in a difficult online marketing environment due to complex relationships between original equipment manufacturers and local dealerships. Harmonizing these different digital experiences may pose challenges, but maintaining brand consistency and control across all properties is key.

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