Gartner Research

Measures to Ensure New Products Satisfy Customer Expectations

Published: 28 July 2016

ID: G00361118

Analyst(s): Quality Research Team


In this research, we answer the question "What design quality approaches help ensure that new products will meet customer expectations?" Tactics include ensuring customer-desired outcomes are prioritized over customer-defined needs, seeking cross-functional input, and testing across the product lifecycle.

Table Of Contents

More Detail

Customer-Desired Outcomes Over Customer-Defined Needs

Seek Cross-Functional Input

Test Across the Product Lifecycle

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