Gartner Research

Getting the Business to Act (Overview)

Published: 14 January 2016

ID: G00361084

Analyst(s): Quality Research Team


Quality executives typically try to compel stakeholder action by improving their staff’s ability to “sell” the value of quality initiatives; our research, however, has found that 74% of front-line staff base their decision to act on how easy it is to implement improvements, not the initiative’s business or customer impact. The implication is that no matter how good your staff can “sell” initiatives internally, there is still a strong risk of initiative failure.

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