Published: 14 January 2016
Analyst(s): Quality Research Team
Quality executives typically try to compel stakeholder action by improving their staff’s ability to “sell” the value of quality initiatives; our research, however, has found that 74% of front-line staff base their decision to act on how easy it is to implement improvements, not the initiative’s business or customer impact. The implication is that no matter how good your staff can “sell” initiatives internally, there is still a strong risk of initiative failure.
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